Kronogård - identity & web

Identity and web design for Kronogård, a remote nature and hunting resort in the far north of Sweden.

Brand Identity. Social Media. Design System. Web Design. Creative Direction.

Something unique happens when, as a designer, you approach a place with layers of history and heritage. You realise that you are not there to create something new, but to bring to the surface something which already exists.

With over 100 years of history Kronogård already had a strong identity. It just needed to find its visual representation.

For the logo I chose a simple wordmark, easy to read, but with a unique element that would link it to the past. To do this I modified the arm of the letter K to align it to its runic typographical ancestor, the letter ᚴ (kaun).

kronogard.com

Special thanks to Cassandra Johansson and Rita Börlin for the help and knowledge they shared while working on this project.