Itiviti - brand refresh
Brand refresh for Itiviti while Head of Creative Design, as part of their in-house Marketing team.
Brand Identity. Collateral. Design System. Social Media. Creative Direction.
Designing ‘digital first’
The core need of the new marketing team was to be digital first.
Itiviti had an identity that worked well conceptually, but a design system geared towards print; falling short when it came to digital applications.
With Covid19 shifting the company’s marketing efforts to 100% digital, Itiviti needed to revisit and rework their visual approach to digital marketing.
The new system kept the logo but reworked everything else, introducing a modular approach that allowed us to create assets faster and better.
Additionally the modular elements were simple enough for everyone else in the organization to understand and use (Itiviti had 1000 employees), while being able to perform in software like Google slides and PowerPoint, where they could be dragged, dropped, and layered at will.
Linkedin posts.
Carousel design for social media.
Slides for corporate presentation.
Print ad.
Cover layouts for e-books, case studies, and more.
Example of brand application to packaging and textile.
Itiviti’s new homepage. The new design system allowed for it to be easily translated to website blocks.